For Artists
Creators, Labels & Promoters
Liquid Sounds works directly with artists, management, labels, and tour promoters to produce limited edition art and wine objects tied to specific tours, milestones, or catalogue moments.
This is not a licensing arrangement. It is a creative collaboration. We bring the production infrastructure, the creative direction, the wine, and the platform. The artist brings what no one else can: the audience, the IP, and the story.
What we deliver
For each collaboration we provide:
Creative direction and artwork production — original commissioned work, scoped to the project
Wine production and label manufacturing — produced by Wine to the Stars with leading regional winemakers
XR development — bespoke animation and audio for every release
Sales infrastructure — a dedicated online platform with venue supply where relevant
Marketing support — press, social, content production
Charitable structuring — a portion of proceeds directed to a cause aligned with the artist
How a collaboration is structured
Each project is formalised in a collaboration agreement covering revenue splits, royalty arrangements, IP licences, image rights, and track licensing. We are committed to commercial structures that are transparent, proportionate, and fair — and we are prepared to present detailed financial modelling, including projected revenue across formats at a range of retail price points, at the appropriate stage of discussion.
Who we work with
Established touring artists, festival operators, and labels with engaged collector audiences. Catalogue depth and an audience that genuinely buys objects matter more than current chart position.